About Us


“Just because a woman lives in the suburbs doesn’t mean she should suffer a lack of interesting fashion choices,” explains Crimson Mim owner Christine Campbell, when asked the inspiration behind the opening of her first boutique. Named after her favorite color and beloved grandmother, Mim, Crimson Mim opened its doors in early 2005. Carrying an inspired collection of footwear, the boutique earned instant street cred with customers and press alike, quickly growing to include a hand-selected collection of apparel and accessories to compliment those fantastic shoes.

Fast forward six years, Crimson Mim's second location opened in nearby Palo Alto, in 2011. While the Los Altos outpost has the feel of walking into the closet of a quirky friend, the newest boutique is considered a "big sister" to the Los Altos store, carrying a larger selection of independent designers, alongside some long-time customer favorites. As one of the first U.S. retailers to carry now internationally recognized brands such as 3.1 Phillip Lim, Aéthérée, A.L.C., Chie Mihara, Harvey Faircloth and Loeffler Randall (among others), Crimson Mim continues to champion up-and-coming labels, which for Fall 2012 include Palo Alto-based Amour Vert, along with Freda Salvador, Claire Vivier and Tocca.

Launching in Fall 2012, crimsonmim.com is a virtual replica of the in-store experience, allowing customers to peruse both locales’ gorgeous collections. While the reach is global, the service feels local; the goal is for women around the world to feel they are literally a click away from a place where they can discover, be inspired, and of course shop to their hearts’ content! Also debuting is Crimson Mim’s new blog, which features everything from sneak peeks at new arrivals, styling tips and advice from the Crimson Mim staff, behind-the-scenes pics at market appointments/fashion week/etc., designer dossiers, special guest bloggers and anything else the Mim girls think will inspire and delight.

Whether shopping with us in person, over the phone or online, our goal is to help you select those perfect pieces that you reach for again and again, and feel beautiful every time!